Do you really know when was the first cellular call was made in India? For those who are not aware then it was 15 years ago on July 31st 1995 on a Nokia phone on a Nokia Network. Nokia – “Connecting People” is also celebrating 15 years of presence in India and so is the Indian Telecom. And the tariff was as high as Rs.16.00 per minute.
Ok coming back to my headline …. Nokia was once a beginner and the only player in India Market way back in late 1990s. It had a very strong hold and was deeply penetrated in India. The first handset of Nokia was as big as a cordless phone with small display and antenna. Possessing a mobile at that time was a luxury which every one could not afford (only Tata, Birla and Amabani could) … so imagine the cost of the handset and thereafter the usage cost too per month. I myself started using mobile in 2004 wherein the outgoing charges per call was Rs.3.00 per minute and incoming was Rs.1.50 per minute.
Then came Nokia revolution, launching of handset with Nokia Tune ringtone which was played on classical guitar and it is probably one of the most frequently played pieces of music in the world. And came the “Snake” game, which bite almost the whole world. An instant classic and addictive game which everyone played in their free time (I mean only those who had Nokia handset, which probably 8 out of 10 people had). By this time Nokia had started getting competition in Indian market from other phone manufacturers like Sony and Motorola. But Nokia was very quick in bringing out new handset model with new features almost one every month and was able to be number #1 for almost a decade in India. I still remember, I was also one of those crazy person for liking of new Nokia handset and I suppose I have used almost all the models of Nokia handsets till I shifted to Smartphone (initially BB and now iPhone).
Now we are in the Smartphone era, where touch and big screen is what everyone wants. And not to forget the OS (Operating System) which are pre-loaded in the handset is the key to sell your handset. This is where Nokia had a big hit in the market and lost its top position. Until late Nokia had his own OS called Symbian and now it has tied up with Microsoft for Windows 8. So again Nokia has come up with whole lots of Lumia series. These handsets have great build quality, aggressive pricing, great camera features, etc. However the most important USP (Unique Selling Proposition) that they carry around is the OS which is Windows 8 running butter smooth even with nominal specs on these handsets.
However other top mobile manufactures like Samsung, Sony, HTC, Micromax, Motorola, etc are using Android as their OS which Google is providing almost free of charge. This helps Android devices lower their costing and help to sell their products much faster.
Rather I believe Nokia should have an exclusive understanding with Microsoft for making only Windows devices and reduce on the OS cost for themselves thereby passing on the pricing benefit to end customers and start playing with much bigger volumes.
Please do comment about what you feel whether Nokia who was once a beginner would end their journey here or would they again gain top position in India market? And given a choice how many would select a Nokia handset now?
Disclaimer : This is a personal weblog. The opinions expressed here represent my own. All data and information provided on this site is for informational purposes only. This post is not aimed for offense at anyone!